After my fiancée lost her home and business in the devastating Eaton Canyon fires, she found herself unemployed and facing the loss of numerous clients who had no choice but to leave the community. Undeterred, we decided to work together and create Hard Pressed Graphics, an apparel brand that embodies the spirit of Altadena and represents the people. Our mission is to uplift, encourage, and honor our neighbors while expressing our unwavering love for our community. This venture has not only provided us with financial stability but has also fueled our determination to recover and return to Altadena. We are optimistic about the future as we all rebuild our homes, lives, and our community. Altadena Stronger Together! Enjoy your apparel and thank you for your encouragement and  supporting us!